Our Story
Wagyu with East Texas roots
Hassell Cattle Company began on a family ranch in East Texas with a simple idea: Wagyu should not be saved for special occasions. That idea still runs everything we do. Real marbling, plain grades, and a price that belongs on the grill any night of the week.
How we grade
Every cut is sorted by how much marbling it carries, so you know exactly what you are paying for.
- Silver is everyday Wagyu, a clear step up from regular beef.
- Gold is our most popular grade: rich, tender and easy to cook.
- Premium is the most heavily marbled beef we sell, for the nights that call for it.
Everything ships frozen, packed to arrive cold at your door.
Where it started
The Hassell family built this brand on their East Texas ranch, three generations deep. Their name is on every box, and the standard they set is the one we keep.
Hilton Hassell
First generation
Doug Hassell
Second generation
Trey Hassell
Third generation
From the archive
A few years back, the Hassell family took Texas Wagyu on the radio.
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On The Big Show with John Boy and Billy
Doug Hassell in studio on the syndicated radio show, summer 2019.