Memorial Day 10% off + free shipping on $300+. Last day to order: Tue 5/19. Shop the lineup ›
Memorial Day Weekend

Memorial Day starts on the smoker.

Brisket. Plate ribs. Tri-tip. Tomahawks and strips for the grill. The Backyard Reserve box for turnkey. Pick your route — the savings stack on whatever you build.

$30 off on $300+= 10% off the cart
+ Free shipping at $300+= $50–100 in saved freight
= $80–130 total saved · up to $150 on larger loads
Featured: Backyard Reserve $299.95
Box value $369.96
Save $70.01 on the box

Sixty-second route

Find your Wagyu route.

Four short answers. We match you to the right box, lineup, or single cut — no catalog scrolling.

Q. 01 / 04 Who's at the table

Who are you cooking for this week?

Q. 02 / 04 The plan

What's the plan for the weekend?

Q. 03 / 04 What matters most

What matters most when it lands?

Q. 04 / 04 Order size

What order size feels about right?

Your route · First Order

Start with Best Sellers.

The route most first orders take. Hassell's strongest cuts, no overthinking. Add a single hero cut and you clear $300+ — that's when $30 off and free shipping kick in.

Your route · Steak Night

Lock in the Backyard Reserve.

Brisket, plate ribs, tri-tip, and fajita meat in one box — turnkey for the weekend cookout. $30 off + free shipping stacks automatically. Only 4 left.

Your route · Freezer Stock-Up

Shop the Memorial Day lineup.

Brisket, plate ribs, tomahawk, strips, ribeyes — build the load that fits your freezer. Hit $300 and $30 off + free shipping auto-applies on top of every cut's price.

Your route · Gift-Ready

Send famous cuts.

Hassell's best sellers ship straight to whoever needs Wagyu in their life. Texas-raised, vacuum-sealed, frozen at peak. Or skip the guesswork with a gift card.

Step 1 of 4
Start Here

Choose the way you want to shop.

Trying Hassell for the first time, picking a favorite cut, or filling the freezer? Start with the door that fits.

Try Hassell

Best sellers and first-order confidence. This is the easy route for someone who wants a good first box without overthinking it.

Shop Best Sellers

Shop Hero Cuts

Ribeye, Filet, Tomahawk, and NY Strip. Product-led routes for people who already know the cut they want or want to compare the big four.

Shop Hero Cuts

Stock Up

Curated stock-up routes for people buying with the freezer, the weekend, or a few steak nights in mind.

Stock Up
Featured Cuts

The cuts people come back for.

Start with NY Strip for the easiest first order, choose Filet for tenderness, Tomahawk for the big moment, or Ribeye for classic steakhouse richness.

Wagyu New York Strip
NY Strip

The store winner

Rich marbling, big steakhouse payoff, and an easy place to start if you are buying Hassell for the first time.

From $72.99
Shop NY Strip
Wagyu Filet Mignon
Filet

Date-night cut

Buttery tenderness for date night or a leaner premium steak. Gold and Silver are the best current place to start.

From $49.99
Shop Filet
Wagyu Tomahawk Steak
Tomahawk

Weekend showpiece

Big-cut steakhouse energy for the grill, the weekend, and the dinner that needs a centerpiece.

From $149.99
Shop Tomahawk
Wagyu Ribeye
Ribeye

Search-demand cut

Bold, rich, and heavily marbled. Built for the person who already knows ribeye is the move.

From $69.99
Shop Ribeye
Why Hassell

Marbling, flavor, and real value.

Texas-raised Wagyu shipped straight to your door, with the kind of richness and payoff that makes the order feel worth it.

Real product routes

Best Sellers, featured cuts, and stock-up options keep it easy to shop without digging through the whole catalog.

Marbling and value

Gold, Silver, and Premium help you choose the level that fits your dinner, your taste, and how far you want to lean into marbling.

Texas-direct trust

Texas-raised, shipped frozen to your door, and built for people who care how the steak actually eats.

Buying Guide

Not sure where to start?

Read the new guide before you buy. It explains what Gold versus Silver versus Premium means in practical terms, when to choose NY Strip versus Filet versus Tomahawk versus Ribeye, and which route makes the most sense for a first order.

Read the Guide

Simple email capture for people who want new launches, first-order help, and the guide without waiting for a popup rebuild.

Get the buying guide and first-order emails

Read Before You Buy

One practical guide, then straight back into the right route.
How to buy Hassell Wagyu
Buying Guide

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